About Naarithva
NAARITHVA
Women and Saree - An Elegant Bonding
Naarithva, a brand inspired by India’s rich artisanal heritage, is excited to start a new chapter in its journey. We’re thrilled to introduce Dhawanee by Naarithva, a specially curated collection of Salwars, Suits, Gowns, and Dresses. This new range reflects our growing vision and our commitment to bringing beautifully crafted ethnic wear to more people.
Founded in 2020 by Naresh and Smitha, Naarithva was born from a bold decision to step away from stable careers and pursue a shared dream. Naresh, a badminton coach, and Smitha, a corporate professional, believed in creating something meaningful. A brand that would honour India’s heritage while connecting artisans to customers across the globe. What began in a small room soon transformed into a journey shaped by passion, resilience, and countless hours of dedication.
In the early days, every aspect of the brand was handled with care. From handpicking collections to organising photoshoots and fulfilling orders late into the night. Their home balconies became workspaces, and their days revolved around ensuring every customer received something truly special. These humble beginnings laid the foundation for what Naarithva is today.
As the brand grew, so did the people behind it. Naarithva is now supported by a committed team whose creativity and teamwork bring the brand’s vision to life every day. Together, they strive to deliver not just products, but experiences that celebrate the beauty of Indian craftsmanship.
For Smitha, sarees have always been more than garments. They are stories woven into everyday life. Her love for capturing moments through a vintage lens finds expression in the way Naarithva presents its collections, celebrating sarees as timeless companions for weddings, celebrations, and quiet moments alike.
Naresh brings energy, optimism, and an entrepreneurial spirit to the brand. His belief in taking bold steps and moving forward with confidence has played a crucial role in shaping Naarithva’s growth. Together, their contrasting strengths have blended seamlessly, creating a partnership driven by shared purpose and passion.
At the heart of Naarithva’s success lies its customers. The brand extends heartfelt thanks to its clients who have stood by them through every phase of the journey. Over the years, these relationships have grown into meaningful bonds, with Naarithva becoming part of life’s special milestones — from weddings and anniversaries to birthdays and treasured family moments.
Smitha and Naresh remain deeply grateful for the opportunity to touch lives through their work. Preserving Indian traditions and supporting artisanal craftsmanship continue to guide their path, making every challenge worthwhile. The trust and love received from their clients remain the brand’s greatest strength.
As Naarithva’s journey continues, Smitha and Naresh extend their heartfelt thanks to everyone who has embraced Naarithva and made it an integral part of their lives. The brand remains committed to continuing its journey, showcasing the rich tapestry of Indian culture, and forging stronger connections with clients worldwide. For regular updates about new products visit our instagram page https://www.instagram.com/naarithva/.